The world of confectionery arts and premium desserts is evolving faster than ever. To help Ukrainian artisans and confectionery brands stay ahead of the curve, our partner — Callebaut, the global leader in the chocolate industry — has presented its new large-scale report: "Main Trends in the Chocolate Industry for 2026 and Beyond."

Understanding shifting consumer preferences is the key to successful sales. We invite you to look into the future and discover what will drive customer choices in the upcoming seasons.

The report is based on an in-depth market analysis conducted by Callebaut in partnership with WGSN, the world’s leading trend forecaster. The study leveraged insights from:

• 24,000 consumers

• 24 countries

This comprehensive dataset provides a definitive outlook on the global flavor and texture preferences currently shaping retail shelves worldwide.

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The "Minorstone" Era: Celebrating Everyday Moments

One of the report's most compelling findings is the rise of the "Minorstone" concept in confectionery. Today's consumers are increasingly shifting away from grand, traditional celebrations in favor of intimate, low-key gatherings.

87% of surveyed consumers enjoy celebrating small or unconventional moments with family and friends by purchasing special treats. Among Gen Z, this figure reaches a striking 91%.

For brands, this represents a massive market opportunity: launching limited-edition collections, convenient mini-format desserts, and everyday treats designed to elevate routine moments into special occasions.